Is Starbucks Creating Addicts?
Is Starbucks beating their competition by streamlining your daily caffeine addiction? Are they using what you are addicted to the most to do it, your smart phones? I can proudly say that I am a Starbucks addict. The average North American drinks almost 2 cups of coffee per day and 54 percent of adults drink coffee every day. You can now pre-order and pay for your delicious cup of joe on your phone with the Starbucks' app, select the location you want to pick up from, pay for your order, and voila your daily dose of caffeine will be waiting for you. All you Starbucks' patrons who require special orders (like me) can place those requests on the new app too. Maybe the best part is for those of us who have to say our names multiple times and the barrista still doesn't get it right, by using the app your name will never be wrong again!
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