Your Perfect Customer & USP
Why do companies like Apple and McDonalds have such incredible success? They know who their customers are and they target them with every product and every ad. They also have a Unique Selling Proposition (USP)...something they are the best at, that they can offer their customers that no one else can. Know your perfect customer and deliver that customer a unique product and the sky is the limit. It doesn’t matter if you are a small company or a corporation, your perfect customer and your USP is key to your company’s success.
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