Mass Email Definition
Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Email Marketing Campaigns
Stats play a huge roll in showing customers the benefits of email marketing. We generally see over 10% of receivers open email updates. Even though we all hate those “mass emails” that number cannot be ignored. Most companies have thousands of contacts and if you have 10% of 10,000 contacts opening your email and viewing your content it is almost impossible to not see sales generated.
Save Money Mass Emailing
Email marketing is very inexpensive and allows you to constantly remind current, curious, and potential clients you are there, your products are there, and your service is available. In most cases, a company making several sales directly from an email campaign will pay for the entire year of mass emailing.
How to Market With Mass Email
Don’t get lazy! Two ways companies get lazy with mass emails they don’t provide good content to the receiver and they don’t have consistant send days.
Many of our clients have us build each of their mass emails to insure each one is customized and doesn’t just feel like a switch was hit and the email sent. Don’t just provide products and promotions but information about your company, news stories, charity work, and anything that makes it worth stopping for even a minute to look at your content even if they aren't interested in the product. maybe tomorrow they will need you.
Secondly is being consistent. Generally people like routine and if nothing else stability. Send you email out on the same day and time. As long as you provide good content it will be a welcome update. However people also like change, so sometime send it on a different day and time just to grab attention again. Crownsmen Partners will closely monitor each email and make recommendations based on receivers patterns.
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SEO / SEM
Search Engine Optimization or SEO is just a fancy way of saying get your company’s goods or services to show on the first page in search engines like Google. 94% of people don't go to the second page when they search the internet. If your company can generate any sales from the internet, SEO is key to converting internet marketing to sales. Our team will bring our expertise to your company to insure no one in your industry has a more effective SEO/SEM campaign than you. More...