Social Media Definition
Social media is a computer-mediated tool that allows people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals.
Social Media Marketing
Not to be confused with Viral marketing but social media branding also encourages comfort for people to engage in your viral content. Now, often our branding content on social media will go viral. However the main goal is to create familiarity with your brand and it’s products.
Social Media branding is not what you would see in a newspaper ad. It is much more personal and interactive. Even as a branding ad it must evoke some sort of emotion ranging from pride to inspired, happy to sad. Crownsmen Partners takes on the responsibility of connecting your goods or services to the emotion necessary for your customers to create an attachment to your company.
Why Is Social Media So Effective?
Social Media has two main components...branding and connecting with customers.
Branding On Social Media
For branding your company and blanketing a huge demographic social media platforms like facebook win in every aspect. Your ad reaches more people, costs less than traditional advertising, can be tested for affectives on a very small budget. Social media allows you to get results without wasting even a dollar of your marketing budget.
Connect With Customers Through Social Media
Social media gives you a chance to be invited into your customer's world. You get to learn about them, they learn about you. We work with an equipment company that created a poem about mining and the dedication of the people who work in the industry(What Is A Miner?)...the response was incredible. People started telling stories about their fathers and grandfathers who worked in the industry. It touched people, and connected with them in a way that went beyond just being another company talking about how great they were. They touched the soul of the customer...and if done right that is what social media can do for a company.
Marketing on YouTube reaches new fans, new customers, and gives your company the marketing edge! There is currently no platform even close to as effective for video ads as YouTube. (Full Article)
Our goal for you, is to create a successful viral marketing program that appeals to your customers and even your customers friends so they will like, share, comment, and follow you on various social media platforms including Youtube Facebook, Twitter, Pinterest, ect. (Full Article)
SEO / SEM
Search Engine Optimization or SEO is just a fancy way of saying get your company’s goods or services to show on the first page in search engines like Google. 94% of people don't go to the second page when they search the internet. If your company can generate any sales from the internet, SEO is key to converting internet marketing to sales. Our team will bring our expertise to your company to insure no one in your industry has a more effective SEO/SEM campaign than you. (Full Article)
Stats play a huge roll in showing customers the benefits of email marketing. We generally see over 10% of receivers open email updates. Even though we all hate those “mass emails” that number cannot be ignored. Most companies have thousands of contacts and if you have 10% of 10,000 contacts opening your email and viewing your content it is almost impossible to not see sales generated. (Full Article)